About Gowns

 COLLECTIONS GUIDE

 

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The iMODA Collection caters for those who understand grace and poise is the ultimate sophistication. The iMODA signature style is synonymous to Timeless Elegance.

 

Bridal

The iMODA Bridal Collection offers brides a large range of wedding gowns across several price points. From the beach to the ballroom, from tiara to tiptoe on the sand, let iMODA Emporium help in the celebration of your wedding.

 


Ready-to-wear Bridal

The iMODA Ready-to-wear collection features stunning fabric, finest artistry and craftsmanship, iMODA gowns create magic for every bride.

 

Made-to-Measure Bridal

The iMODA Made-to-Measure gowns will be as individual as you are. For brides who gravitate more towards style over fashion, this collection will capture all the considerations of tradition, sensuality and fashion into your dream dress.

 

Couture Bridal

The iMODA Couture gowns are daring and defying convention. For brides who envision a wedding dress as a work of art, the gowns will use exaggerated details and extreme counterpoints to reflect energy and forward thinking.

 

Fuller Figure Bridal

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An enchanting collection of gowns for the full figured bride is displayed at iMODA Wantirna store.  With Melbourne's largest collection of plus size bridal gowns.  iMODA Emporium can assist you with the best advice and service.

 

 BRIDESMAIDS

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The iMODA Bridesmaids Collection is fresh, contemporary, sexy and very affordable. Elegantly embellished gowns from $349, simple, streamlined floor length dresses from $249, and modern tea length cocktail dresses from $199.

 

FORMAL

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The iMODA Formal gowns are intricately hand embellished and beautifully capture of Hollywood glamour. It is glamorous, stylish, wearable and certain to turn heads at your next formal event.

 

 

 

 

BODY SHAPE DRESS GUIDE

Before shopping for a gown, you need to know your body.  There are 4 major types of the body:  The Pear, The Hourglass, The Rectangle and The Triangle.

 

The Pear

A pear shaped figure is referred to a body shape with narrow shoulders, a small bust, may be a slim waistline and fuller hips and thighs.  Pears will often find when shopping for say jacket and skirt, the size for the jacket is always smaller than the size for the skirt.  Jennifer Lopez is the perfect example of the pear shape. Empire or A-line gowns can balance out the heavy bottom, lengthen the legs and hide hips and thighs.

 

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The Hourglass

Hourglass figures, tall or short, can be characterised by their generous bust, narrow, defined waist and curvy hips.   Marilyn Monroe is the perfect example of the hourglass shape.  The hourglass figures can wear all kinds of silhouettes, from ball gown to figure hugging sheath.  The most show stopping silhouette for this enviable body shape is fishtail gown which articulates the curves of the body.  It is especially flattering on tall hourglass figures.

 

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The Rectangle

The rectangle body shape is distinguished by its straight lines.  This shape features wide shoulders, an average sized bust, and an underlined waist and bottom.  Cameron Diaz is the perfect example of the rectangle body shape.  Rectangles need to flaunt a feminine figure by creating curves.  A bias-cut sheath dress in draping fabric like chiffon which adds elegance can work wonders.  A-line dress which creates volume can add illusion of curviness to this silhouette.

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The Triangle

The triangle is the opposite of the pear.  A triangle’s shoulders are noticeably wider than their hips and may look quite strong, projecting an athletic physique.  The waist usually has little to no definition.  Demi Moore is an example of the triangle physique.  Triangles should avoid anything accentuate shoulders, things like spaghetti shoulder straps, shoulder caps etc.  Baring your shoulders will draw the eye inward and make your waist appears narrow.  Strapless gowns with sweetheart neckline on a plain bodice are a great choice for triangles.  A-line skirts will add volume to your hip.  Very often, triangles have great legs, a retro 1950s inspired tea-length dress  can have the fullness needed to balance out strong shoulders whilst also showing off a little of those great legs.

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WEDDING GOWN GUIDE

Shop for a wedding gown is one of the most memorable parts of the wedding experience. Your personal taste, style and budget should reconcile issues of self-perception, religion and wedding etiquette.  After all, a wedding gown should fulfil your own sense of identity.  To help you sorting out all the confusions, here are some of the major points that you may want to consider.

 

Determine the Where, When & How

This is to say that you need to  know the venue, season, time of the day, number of guests before set off looking at a gown.  This will set the formality of the wedding.  Remain open-minded and receptive to new ideas.  Many of the brides are amazed at their final decision. 

  

Determine the Silhouette of the Gown

You need to determine the silhouette (i.e. volume, length/train and fabric) to match the formality of the wedding.

 

Volume of the skirt

A grand full skirt can create an impression of a narrow waist or balance out a fuller bust.  Wearing a full skirt on your wedding day is one of those rare privileges in life warrants such extravagance and indulgence.  However, it may be overwhelming on a petite bride.  An A-line is elongating and timeless.  The volume of the skirt can be determined by the formality of the wedding.  As a rule of thumb:  the more formal the wedding, the bigger the volume of the skirt.  A narrow A-line can be either dressy or informal, but keep in mind that an A-line can only be bustled if the skirt has enough volume in back.  A mermaid shape is ideal for an afternoon or evening wedding.  This shape clearly articulates the curves of your body so it is not suitable for a body-conscious bride.  The outright sexiness of a mermaid sometimes may require a cover-up for a more conservative ceremony.  A sheath or shift gown provides a sophisticated alternative to a full gown.  It can be slinky, bare and elegant.  This is a less conventional choice for a wedding gown.

 

Length of the Skirts

As a rule of thumb, the more formal the ceremony, the longer the hemline should be.  For an informal ceremony or a stylish cocktail reception, mini length shows the youthfulness of a bride; Just-Below-the Knee length is certainly a stylish and chic alternative for women of all ages; Mid-Calf length can be poetic; ankle length can be uniquely feminine in a full silhouette or sleek and modern in a narrow one.  Floor length gown is always appropriate, particularly for a less formal wedding.

 

Length of the Trains

However, most brides opt for a floor-length hemline with a train that infers a timeless sense of style.  A sweep length train is graceful and romantic.  It extends out about 30cm from the body.  A sweep is more of an embellishment than a structural element.  A chapel length train is classic yet elegant.  It extends out about 90-120cm from the body, and makes an important wedding statement.   It is also surprisingly easy to manage.  A cathedral length train extends out about 120-180cm from the body and deserves a venue of equally grand scale.   A cathedral length train is difficult to negotiate when manoeuvring in any direction other than a straight line.

 

Fabric Selection

The fabric determines the shape and cut of the dress.  There are two kinds of construction, structured and soft.

 

Structured Fabrics

This type of fabrics are for more conventional weddings.  Stiff or substantial, these fabrics have the necessary body to respond in a precise way when draped.  Duchess Satin has long established as one of the most lavish and flattering materials.  Being stiff, opaque and shimmering, Duchess satin is ideal for strict A-lines, mermaid shapes or structured bodices.  It also serves as the perfect foundation for an elegant lace gown.  Taffeta is elegant and looks best when gathered for volume.  It is also light & airy, and can be used as reliable alternative to Duchess Satin for weddings held in hot season.  Organza is light in appearance and less opaque than Duchess Satin.  With its subtle and elegant sheen, it looks modern when plain or youthful when adorned.  Tulle is feminine, youthful and extremely versatile when it is used as a simple overlay or gathered into a full-skirt.  It can look sleek and sculpted with a clean bodice or daring and romantic with a bone corset.

 

Soft Construction

This type of fabrics are seductive, elegant and comfortable.  They are an ideal selection for brides who opt for a more casual approach to wedding attire.  Lace comes with infinite varieties and styles, each gives own distinctive characteristics.  With its adornment and texture without beading or shine, lace is particularly well-suited for morning or daytime ceremonies.  Chiffon comes in a variety of weight, finishes and transparencies.  It can be cut on the bias for seduction or straight for elegance.  Due to its inherent sheerness, chiffon requires a special attention and it is most appropriate for later-day or evening ceremonies.  Soft satin is glamorous and luxurious.  Due to its shine, it is best worn unembellished and not suitable for body conscious brides.  Crepe is understated yet elegant.  It is versatile and timeless, can be worn draped and embellished.

 

Determine the Attibutes to Emphasis

You need to determine the physical attributes you would like to emphasis.  Pay special attention on the neckline, bodice and waistline.

 

Bodices

Bodice set the style tone for a wedding gown.  The bodice needs to be tailored to the length of the torso to achieve correct balance and comfort.  Excessive padding should be avoided as it looks artificial.

  • For fuller bust figure, a bodice should be extended a bit low onto the torso so to create an illusion of length. It is also advisable to avoid fuller upper body volume, such as excessive fabric or ruffles.
  • For smaller bust figure, bodice choices are ample.  A deep V-neck is flattering, a boat neck is always elegant, or a narrow halter can look sleek and sexy.

Neckline

Neckline has enormous style significance, as it provides great visual impact for a bride’s face and bust area.   When choose a neckline, a bride should consider her body shape.  As a rule of thumb, the smaller / shorter the bride, the less clearage; the older the bride, the less exposure of the skin; the earlier the wedding (say, morning or lunch time), the more coverage of the body should be.  An on-the-shoulder neckline refers to gowns with a V-Neck, halter neck, boat neck or shoulder straps.  This on-the-shoulder tension allows support of bras or bra straps while allowing for a freedom movement of arms.  An off-the-shoulder neckline is feminine.  Strapless neckline is romantic, appropriate and timeless.

 

Waistlines

The position of the waistline determines the overall silhouette of a wedding gown.  An empire waistline is a seam tucked under the bust.  It elongates body and creates an illusion of long legs.  A natural waistline is a seam placed directly at the actual waist.  It works best on a narrow or A-line skirt, and creates curve for a boxy body type.  For fuller skirt, a Basque waistline is comprised of two curved seams that form a V just below the natural waistline and be carved to any proportion.  It creates illusion of a long torso and a narrow waist.  An asymmetric or off-centre waistline like the name suggested makes the gown not symmetrical.  It is unconventional and makes a bold aesthetic statement.  The princess shape consists of no waistline, only two vertical seams that taper to the hem.  This cut will flatters a wide variety of figure types as all the seams can be adjusted to fit the natural contouring of a bride.

 

Sleeves

Depends on the season of the wedding, religious reason or personal preference, some brides opt for a gown with sleeves.  While a perfect sleeve design can enhance a gown, the wrong one will compromise the look of the bride.  Generally speaking, narrow or straight sleeves make the bride look elegant and modern, or slightly retro.  Wide sleeves can be dramatic.  Full sleeves places great emphasis on the bust and can also conceal problem arms.

 

The Back

The back of a wedding gown commands its share of visual importance during the ceremony.  For morning ceremonies, the back of a gown should never sit below the level of the bra fastening.  For evening or late-day weddings, a glimpse of bare skin or sheared tattoo like lace can be alluring, while beads and crystals reflect light and offer a touch of glamour.

 

Determine the Enhancement of the Gown

Adornment

The adornment on a gown can be added or engineered.  An extravagant sash trailing down the back of a gown provides romantic details, while self-fabric covered buttons add tradition onto a wedding gown.  Embroidered and beading details infuse elegance and importance to a gown.  However, avoid excessive ornaments to a gown.  Sometimes, less is more.

 

The Fitting

The importance of fittings cannot be emphasized enough.  Regardless of its shape or construction, a wedding gown will look beautiful only if it is properly fit so a bride must devote serous time and effort toward fitting her dress.  iMODA offers full fitting services.  

SIZE GUIDE

 

 

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How to Measure

Measurements should be taken in the undergarments that you plan to wear with your gown. It s best to have your measurement taken by someone else.

 

Bust

Measure the bust line at the fullest part of your chest. Stand naturally with your heels together and arms resting by the side of your body. Position the tape so that it covers the widest part of the back and the fullest part of the chest.

 

Waist

Place your hands at your natural waistline. This is where the tape should be positioned.  If you can not find your natural waist, stand with your feet slightly apart and bend to the side.  Where your waist creases is the natural waist.

 

Hips

Stand naturally with your heels together in a relaxed pose. Measure with the tape around the fullest part of the hips. Do not pull the tape tight.

 

Matching Measurements to Size

Once you have taken your measurements, see the below size charts listed. It is important to note that all manufacturer gowns have different size charts so you may be in a size that is smaller or larger than you normally wear. Use the size chart as a guide to determine what size you should order. Please remember that gowns are cut to the manufacturer’s standard size chart, not your body measurements.  Most gowns will require some alterations to obtain the correct fit.

 

Dress Length

If you are 5’8” (173cm) or taller, with heels, we recommend ordering extra length.  Extra length is a gown that is cut up to 6” longer than standard. An additional cost applies for additional length.

 

Hollow to Hem Measurement

Hollow to hem is a specific length measurement used for bridal

gowns only. Please remember to take this measurement wearing the shoes you plan to wear on

your special day, along with a slip of the appropriate fullness.

 

Size Charts  (* 20% surcharge on size ≥ 20)

iMODA Formal & Bridesmaids Size Chart - Measurement In   Inches

Size

6

8

10

12

14

16

18

20*

22*

24*

26*

28*

Bust

32.0

34.0

36.0

38.0

40.0

42.0

44.0

46.0

48.0

51.0

54.0

57.0

Waist

24.0

26.0

28.0

30.0

32.0

34.0

37.0

39.0

41.0

43.0

46.0

49.0

Hip

35.5

37.5

39.5

41.5

43.5

45.5

47.5

49.5

51.5

53.0

56.0

59.0

 

iMODA Bridal Size Chart - Measurement In Inches

Size

0

2

4

6

8

10

12

14

16

18

20*

22*

24*

26*

28*

30*

Bust

31.0

32.0

33.0

34.0

35.0

36.5

38.0

39.5

41.0

42.5

44.5

46.5

48.5

50.5

53.5

56.5

Waist

22.5

23.5

24.5

25.5

26.5

28.0

30.0

31.5

33.0

35.0

37.0

39.5

41.5

44.0

47.0

50.0

Hip

34.5

35.5

36.5

37.5

38.5

40.5

41.5

43.0

44.5

46.0

47.5

49.5

51.5

53.5

56.5

59.5